Marketting

Marketing is The concept to know your clients postulate and wants, providing products and services which serves as a solution for clients problem Adam. Marketing Philosophies. (mba-tutorials, n.d.). Flexi gondola railcar has found the client problem of transportation and the inadequacy of the exoteric transport government and came up with the innovative service of short-term hire cars. A market is the set of all real(a) and potential buyers of a good or service (Kotler, 2010, p.10). So it is important for flexi car to identify their potential customers for the service they operate. As this service go away be only expensive and worthwhile to only familiar-metropolis suburbs the beau monde should keep in listen that their relevant markets ar those places, which are highly commercialised, and inner city areas. Marketing is a figure out of creating value and attracting the customer towards that product. an organisational function and a set of processes for creating, communic ating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders as outlined in Kotler, Brown, Burton Deans and Armstrong (2010).

In order for Flexicar to be a self-made organisation, they must understand this concept of merchandising as it plainly does not simply involve interchange and advertising their products, once more argued in Kolter et. al (2010). As trade has changed over the prehistorical years companies like flexicars principal(prenominal) task is to identify the needs and wants of the customers and cater towards those in an legal manner. This step is achieved by fle! xicar as the marketers have identified that concourse who live in inner city suburbs have slight time in their hold and work on a tight schedule. So flexicar bear the use your personal Flexicard to door the car, 24/7. No paperwork, no queues, not trip to a depot. (flexicar, n.d.), By offering such convent options flexicar further foresee the requirements of its customers in turning their twenty-four hour period to day needs into...If you want to take a leak a full essay, order it on our website: OrderCustomPaper.com

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