Iscuss the Marketing Process and How It Relates to the Selected Learning Company

Principles of merchandise Assignment Unit 4- Code: F/601/0556 show up 1 1.1 Discuss the market routine and how it relates to the selected learning club. market is the bear upon of chance uponing, anticipating and satisfying customer requirements profitably. (CIM, 2001). merchandising is in addition described as a process of planning and executing the conception, pricing and diffusion of ideas, goods and services to create exchange that go out satisfy separate and organisational aims. ( Ameri tail Marketing Association, 1985) Marketing involves learning customer necessitate and requirements, and concussion these needs in a better way than competitors. In this way a company creates loyal customers. The main object glass of marketing is to addition sales. All objectives should consist of SMART. * Specific- State what to be achieved * Measurable- An out muster up that can be measured e.g. how many students willing access Jerome eatery * Achievable-Has the Jerome Restaurant achieved its goal? Is it achievable? * Realistic-Is the objective realistic? Is it feasible to achieve the goals considering the market conditions? * Time- Is there copious time to love the objective in? Is the deadline sufficient?

Marketing process involves office analysis. This analyses the internal and external environment in an effort to identify opportunities to satisfy unfulfilled customer needs http://www.netmba.com/marketing/process/ Once the opportunities have been primp the company needs to come up with a m arketing strategy for their tar set forth ma! rket. A marketing ripple will be decided which consists of seven elements which help the promotion of a convergence or service. These seven elements are called marketing mix 7Ps viz. overlap, price, place, promotion, people, process and physical evidence. Business must identify the product or service, determine the price and select the distribution short letter to reach the customers place. The...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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