Shorashim Groups Facebook campaign Case Study Example | Topics and Well Written Essays - 250 words

Shorashim Groups Facebook campaign - Case Study Example Their new campaign on face book commenced in February and pushed a digital firm in Israel us the effectiveness of Facebook campaign. Holidays were just nearing and the group wanted to create awareness through McCann Digital. Therefore, the firm urged 100 celebrities to change their profiles with the message. Within a day hundred individuals translated to 500 and later to thousands. This is what formed the organization that supplied food to the needy. The idea of using Facebook for their campaign was well thought as it manufactured numbers from few to a bigger margin. The strongest selling point of their campaign was by engaging celebrities. As celebrities have a huge following in face book, the impact would be more as there profiles have most views and lack. Therefore, due to their strong networking with friends who are also famous and fans to social responsibility, it was the best approach. It was the best because it attracts both numbers and willing participants of such an initiati ve. In a nutshell, Shorashim group thrived in their efforts to support the elderly due to smart social